Questions? Feedback? powered by Olark live chat software


YouTube Video Preview


Offering completed on November 12, 2015.

Share this pitch

* This private placement investment is only suitable for potential investors who are familiar with and willing to accept the high risk and illiquidity associated with private placement investments. Please review Terms of Use for full disclosures. Also, please review MicroBenefits offering documents for full detailed disclosures/risks before you make any investments.

High Concept Pitch

Xurpas buys 23.53% stake in Hong Kong-based Micro Benefits for $10,000,000

Executive Summary

Development MicroBenefits Livelihood Mission:

Improve the lives and livelihood of front line workers, create real value for customers and a sustainable business for employees and shareholders.

  • Workers — CompanyLink and CompanyIQ can help workers feel more connected and accomplished at work, develop skills and certificates to improve livelihood in the future. MB discount programs can have an immediate 15% improvement in the purchasing power to meet workers life essential purchases.
  • Customers — Increased employee engagement results in increased employee productivity and retention and lower operating costs.
  • Employees and Shareholders — A fun and rewarding company to work for with a mission to improve the world we live in and serve by doing well, by doing good.

China's Workplace Problem:

  • 82% of blue collar workers in China determine on their first day if they are going to stay with a company
  • Only 6% of blue collar workers are engaged while 26% are actively disengaged and acting out their unhappiness
  • An average 1,000 person factory will turn over 15% of employees monthly costing the company ~$900k annually

Companies with engaged employees are 2.2 times more likely to achieve better than median financial performance.

Turnkey Mobile Engagement Solution:

Micro Benefits is a turnkey mobile employee engagement solution that changes the way companies communicate, engage and educate their employees


  • Engages employees pre-start by allowing them to connect with current team members on CompanyLink
  • Provides access to a proprietary merchant network to extend a company’s community beyond its walls
  • Welcomes new team members on their 1st day with a branded packet outlining t their benefits and other programs


  • Builds a social platform for recognizing team members
  • Keeps team members current on company news and updates helping them feel their mission is vital to a company
  • Advertises upcoming promotional opportunities giving team members vision of their career at a company


  • Identifies opportunities for growth, development and career advancement by mapping opportunities and the skills required
  • Provides both professional and personal development in a social game based platform
  • Measures the impact of training while making it accessible any where, any time

Worker Engagement in China:

Blue collar worker engagement in China has a significant impact on factory productivity, human resources cost and company profitability.

  • There are 150 million front line factory workers in China. Of these, 65 million migrate out of their province to find work
  • 82% of blue collar workers in China determine on their first day if they are going to stay with a company
  • Only 6% of blue collar workers are engaged while 26% are actively disengaged and acting out their unhappiness
  • 20% of China's population are rural-born migrant workers working in urban areas but are denied employment benefits enjoyed by city dwellers
  • Companies with engaged employees are 2.2 times more likely to achieve better than median financial performance
  • Organizations experienced 147% higher earnings per share compared to their competition in 2011-2012 with an average of 9.3 engaged employees for every actively disengaged employee in 2010-2011


Management Team:


     Geoff Woolley // Chairman  

Mr. Woolley pioneered the concept of venture debt and has invested in over 400 companies in his career. He founded two successful venture funds in the US and Europe and has been involved in financing over 300 growth companies. Geoff holds a B.S. in business management and an M.B.A. from the University of Utah.


     Tyler Lyman // Chief Executive Officer          


While leading Fortune 500 companies Global, NA and APAC Operations for two decades, Mr. Lyman managed rapid growth and development in the emerging markets of India and China. He holds an M.B.A. from the University of Liverpool and is fluent in Mandarin, Chinese.


     Bryant Eggett // Chief Operating Officer  

With over 18 years of business management experience throughout the Asia region, Mr. Eggett is a proven business leader with year on year business growth. He specializes in the area of business aptitude and strategic multidisciplinary solutions to complex corporate challenges. He holds an MBA from the University of Chicago Booth School of Business, and speaks and reads fluent Mandarin Chinese.


     Vivian Chang //  Operations Director 

With 10 years of HR-related experience in MNCs, Vivian has successfully and consistently developed key business talents and qualified leaders for organisations. She is a Gallup Worldwide StrengthsFinder Certified Coach and Employee Engagement Consultant. Vivian is Co-active Individual Coach and Certified International Team Coach. She has a degree from Nanjing University of Aeronautics and Astronautics & a Master’s in Organisation Development and Human Resources Management from University of Hong Kong.


     Sisi Messick // Account Director 

Miss Messick has researched World Trade Organization legality issues at the Office of U.S. Trade Representative (USTR) in Washington D.C. and the U.S. Embassy in Beijing. She also has four years of teaching experience in SAT/ ACT test prep and intermediate Chinese. She holds a B.A. in International Relations from Brigham Young University.


     Rachel Zhu // Financial Manager 

In her ten years of financial experience, Ms. Zhu has improved the financial and internal control processes of three enterprises. She is experienced in financial analysis, strategy, budgeting, as well as internal business administration. Additionally, she has earned CMA and ACCA phase certificates alongside receiving multiple outstanding service awards.

Post a Comment

You must log in to comment.


No comments yet.


Raised of $240,000

Quick Info

  • Investment Goal: $240,000
  • Valuation Cap: $8,000,000
  • Security Type: Convertible Note
  • Location: Hong Kong Hong Kong, Hong Kong
  • Days Left: Funded
  • Industry: SaaS
  • Website:
  • Notable Investors: 500 Startups, Peterson Partners, WenVest GmbH, Venture Out Holdings, United Impact Partners, and SA Capital Group
  • Investors who invest less than $25,000 will be investing into a Delaware Single Purpose Limited Liability Company. Ownership rights are similar for direct investors and single purpose LLC investors.